Five tips to get the most from your in-house evaluation

Rail travellers sit on a bench with We’re Here Because We’re Here participant dressed as WW1 soldier.
Ghost soldier from ‘We’re Here Because We’re Here’: a modern memorial to commemorate the centenary of the Battle of the Somme, performed on 1 July 2016 throughout the UK, which MHM evaluated.

1. Starting thinking about evaluation early

2. Start by asking — what are you trying to achieve?

3. Take an audience-focused approach

4. Mix your methods to cover a range of outcomes, efficiently

5. Push for objectivity, challenge your assumptions



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